Marketers and advertising geniuses are awesome at making things sound like they’re good for us and that eating them, or choosing them as alternatives to other things will result in better health and fat loss.
Here’s a short list of words and phrases that are not as awesome as they sound if these are your goals:
All Natural or Natural means pretty much nothing. As there are no laws governing he use of this phrase, you can almost pop it on anything.
And besides, ‘natural’ doesn’t automatically mean ‘good’ anyway. I can think of quite a few ‘natural’ things that I wouldn’t put in my body. Can you?
Low Calorie or No Calorie
I’ve covered this one many times, and there is no need to count calories anyway. Even if you try, its such an inaccurate science that you could easily be ‘out’ by 500 calories or more in a day even if you’re weighing, measuring and reading labels.
Just because something does not contain many calories, doesn’t mean that it does not cause a cascade of hormonal effects in our bodies. Including fat storage, increases in insulin or changes to our mood including causing cravings.
Low Fat, No Fat or Reduced Fat
Fat is not the enemy! While we may want to reduce our intake of unhealthy vegetable and seed oils, usually the foods labelled with these phrases do not contain them anyway. A small serve of full fat greek or natural yoghurt is going to be many times more satisfying than a whole tub of non-fat yoghurt which is also probably high in sugar as well.
This is what usually happens when they remove fat from a product. They replace it with sugars or artificial sweeteners. Exactly what you don’t want. Besides, products with these labels are usually processed foods that you should be avoiding anyway.
The types of food you should be eating are naturally gluten free anyway. But ‘gluten free’ does not automatically mean ‘healthy’ or ‘super good for fat loss’
Meats, fish, eggs, fruits, vegetables and nuts are all naturally gluten free.
With coconut, goji berries, flaxseed, chia, made with almond flour etc
These ingredients and other ‘popular’ additives are not magical and including them in an ingredient list does not necessarily mean a food is healthy or good for fat loss. I saw ice creams the other day with ‘with coconut’ on the ingredient list. I”m sure people will eat them thinking they are healthy or thinking that they can eat them as part of their fat loss plan.
A lot of so-called healthy snacks and treats are still incredibly fattening. Especially those made with coconut or nut flours or butters instead of more traditional wheat and other grain products. While they may have more nutrients, they are still treat foods to be eaten occasionally, not daily or several times per week.
Which labels do you find misleading or confusing?